Learn how transportation advocates in Pennsylvania took the ‘next step’ after achieving a major legislative funding victory. The latest addition to the must hear-lineup of speakers at the 3rd Annual “National Workshop for State & Local Transportation Advocates” features Robert Latham, executive vice president of the Associated Pennsylvania Contractors. Latham will join transportation champions from six states at the July 13 Workshop at the Washington Court Hotel in Washington, D.C., to impart ‘best practices’ and ‘lessons learned’ from campaigns to increase both state and local transportation revenue. Legislators from five states will share advice on how to increase support in your state’s legislature.
After legislation increased transportation funding by $2.3 billion annually, Pennsylvania transportation advocates began research to determine the best marketing and messaging strategies to ensure the public had a positive perception of highway projects. Their results will enable transportation agencies to more effectively communicate with Pennsylvania residents and improve the safety and convenience of travel within the state.
Other sessions will feature:
- Dr. Alison Premo Black, chief economist at ARTBA, highlighting the latest research in transportation funding trends;
- Dr. Stan Kaplowitz, professor of sociology at Michigan State University, discussing how policy characteristics and messaging can influence public support for raising the gas tax, and;
- Jeff Loveng, CEO of SBL Strategies, sharing advice on promoting transportation funding and revenue initiatives to conservative audiences and building preemptive communication strategies.
Attendees will leave this event with new ideas on how to build their own successful campaigns to increase funding.
The Workshop, a signature program of the Transportation Investment Advocacy Center™ (ARTBA-TIAC), is being held in conjunction with ARTBA’s P3 Conference.