This unsuccessful ballot initiative campaign in Memphis, Tennessee failed to pass a new one-cent-per-gallon gasoline tax referendum.  In 2012, the Memphis City Council passed legislation to allow Memphis voters to confirm the one-cent-per-gallon gasoline tax increase proposal. With a vote of eight to three, the city council members sent this issue as a referendum to Memphis voters.  However, in the November 2012 election, the measure lost when 61.85 percent of Memphis voters opposed the referendum.