This unsuccessful ballot referendum campaign in Los Angeles, California failed to approve Measure J—a sales tax extension proposal to fund local transportation projects.  This measure did not receive 67 percent of the vote, and as a result, the measure was very narrowly defeated—66.11 percent of voters supported Measure J, while 33.89 percent opposed it.  Measure J would have cost the average Los Angeles County resident roughly $25 per year, and it would have also generated $90 billion in new revenue over a thirty-year period.